The most interesting (and challenging) brief of my career: Mars Wrigley “wanted” a Super Bowl spot for Skittles but didn’t have money for the media buy and worried that past Super Bowl spots didn’t generate enough return. We created a social media fueled stunt that generated 1.5 billion earned impressions (a Skittles record at that time) and generated an immediate increase in sales velocity leading to a 7% sales lift.
To this day, less than 20 people (including Marcos and his family) have seen this ad…None of the clients — including the President of Mars Wrigley — have seen this ad!
Recognition: 2018 Cannes Lions – 10 Lions and 6 additional Short Lists, 2018 London International Awards – 1 Grand LIA and 15 additional awards, 2018 Clio Awards – 1 Grand Clio and 11 additional awards
