For the 2019 Super Bowl season, Mars Wrigley challenged DDB to create an experience that would earn more attention than a spot in the Big Game. We created a real, Broadway musical, complete with a cast album and souvenirs, that sold out at $200/ticket and earned 2.5 billion impressions. More importantly the work substantially changed the brand’s perceptions amongst Gen Z while increasing sales velocity.
Recognition: 2019 WARC Creative 100 – ranked #6, 2019 Cannes Lions – 12 Lions and 12 additional short lists, 2019 One Show – 27 Pencils including Best in Discipline, Forbes – #1 Funniest Super Bowl Commercial of 2019, Washington Post (Theatre Critic) – “Until now, I had never thought of Skittles as brain food.”
